Moog Music x self-titled
Client: Moog Music
Project: Sponsored content (2013)
In an effort to engage with self-titled’s growing underground music audience and a gear brand (Moog Music) so legendary it has inspired several documentaries, we asked three of our favorite electronic producers (Gavin Rayna Russom, Laurel Halo, Brenmar) to create an exclusive piece for a free digital EP that’s generated more than 70,000 streams. Our in-house production time also edited, photographed, and designed a sponsored content spread explaining how each of the songs was inspired by Brian Eno’s “Oblique Strategies” card deck.