What’s New Downtown Guide
mpls downtown council

Having just endured one of their toughest years in recent memory, several key stakeholders within downtown Minneapolis hired the creative agency Zeus Jones to spearhead a major reanimation campaign featuring exclusive content by local influencers. Minnevangelist — a local arts & culture site founded by travel editor Ashlea Halpern and myself — was asked to curate and write a guide with the loose theme of “What’s New Downtown”.

We responded with 12 fully vetted picks and several brand activations on Instagram and Facebook, which reached more than 25-percent of our 10,000+ followers. 

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